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Recent Posts

My First Time (Being Invited to an RFP)

Posted by David Wadler on Mar 15, 2017 3:13:38 PM

Fond Memories

We all remember our first time….

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Topics: business, RFP, Startup Life

Marketing Automation. Because Copying and Pasting Sucks!

Posted by David Wadler on Feb 7, 2017 10:54:26 AM

First Marketing, Then Automation

Several articles ago, I wrote about my coming to terms with the importance of marketing. I didn’t really even understand  what marketing was during my first startup, but this time around, things would be different. However, although I realized how critically important marketing would be for any venture, I had a very difficult time sorting through all of the technology that has been developed in recent years to make marketing both easier and more effective.

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Topics: business, Marketing, Startup Life

BoringBack -- Why a Boring Business Has Sex Appeal

Posted by David Wadler on Jan 24, 2017 11:55:41 AM

Seduced By Sexy

The idea for my first business, Twistage, came to me while I was reading an article about iTunes. The music industry was struggling with piracy and being dragged – kicking and screaming – onto the Internet. I was acutely aware of what was happening to the music business. It wasn’t just from reading articles either. My then girlfriend (and now wife) was the music editor at People magazine and between appearances talking about Britney and Christina on shows like Access Hollywood and Entertainment Tonight, she would regale me with stories about declining album sales and frustrated label execs. I was closer than most to seeing how the sausage was made, but despite watching all of the butchering, there was something so…sexy about the music world.

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Topics: business, Startup Life