Vendorful: Smarter sourcing for buyers and vendors

Recent Posts

Marketing Automation. Because Copying and Pasting Sucks!

Posted by David Wadler on Feb 7, 2017 10:54:26 AM

First Marketing, Then Automation

Several articles ago, I wrote about my coming to terms with the importance of marketing. I didn’t really even understand  what marketing was during my first startup, but this time around, things would be different. However, although I realized how critically important marketing would be for any venture, I had a very difficult time sorting through all of the technology that has been developed in recent years to make marketing both easier and more effective.

Read More

Topics: business, Marketing, Startup Life

Why I Fired Kevin Costner: A Story About Marketing Your Business

Posted by David Wadler on Nov 10, 2016 3:02:55 PM

The Baby Won’t Stop Crying

“I found this thing called gripe water. We have to buy it!” announced my wife.

Read More

Topics: Marketing, Startup Life