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My First Time (Being Invited to an RFP)

Posted by David Wadler on Mar 15, 2017 3:13:38 PM

Fond Memories

We all remember our first time….

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Topics: business, RFP, Startup Life

Marketing Automation. Because Copying and Pasting Sucks!

Posted by David Wadler on Feb 7, 2017 10:54:26 AM

First Marketing, Then Automation

Several articles ago, I wrote about my coming to terms with the importance of marketing. I didn’t really even understand  what marketing was during my first startup, but this time around, things would be different. However, although I realized how critically important marketing would be for any venture, I had a very difficult time sorting through all of the technology that has been developed in recent years to make marketing both easier and more effective.

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Topics: business, Marketing, Startup Life

BoringBack -- Why a Boring Business Has Sex Appeal

Posted by David Wadler on Jan 24, 2017 11:55:41 AM

Seduced By Sexy

The idea for my first business, Twistage, came to me while I was reading an article about iTunes. The music industry was struggling with piracy and being dragged – kicking and screaming – onto the Internet. I was acutely aware of what was happening to the music business. It wasn’t just from reading articles either. My then girlfriend (and now wife) was the music editor at People magazine and between appearances talking about Britney and Christina on shows like Access Hollywood and Entertainment Tonight, she would regale me with stories about declining album sales and frustrated label execs. I was closer than most to seeing how the sausage was made, but despite watching all of the butchering, there was something so…sexy about the music world.

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Topics: business, Startup Life

Why I Fired Kevin Costner: A Story About Marketing Your Business

Posted by David Wadler on Nov 10, 2016 3:02:55 PM

The Baby Won’t Stop Crying

“I found this thing called gripe water. We have to buy it!” announced my wife.

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Topics: Marketing, Startup Life

I'm Not a Visionary and You Probably Aren't Either

Posted by David Wadler on Nov 1, 2016 1:46:46 PM

There are literally thousands of LinkedIn profiles where people describe themselves as visionaries. Why does that matter? Let’s save that for the end of the article….

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Topics: execution, Startup Life, visionary

Hell Yes, I Want to Invest in Your Startup!

Posted by David Wadler on Oct 20, 2016 11:19:59 AM

I have some serious deal flow here, in Goldfish Tank. Roughly every other day, I get an unsolicited ping from a startup entrepreneur. And before I get critical, I want to give the proper kudos to them for having the cajones to ask for an investment. When I started my first company, Twistage, it took me two and a half years to raise dollar one. I ate a lot of peanut butter (high caloric density for the price) and hot dogs (one of the cheapest “meat” options) during that time. And it led to interesting conversations, like the one I had with my future in-laws when I called to get their blessing before proposing to my then-girlfriend/now-wife. Needless to say, my opener – though earnest – is not one that I’d recommend for most: “I realize that I haven’t had an income for two years, but I think I’m really, really close.” (For those who are curious, they said, “Yes,” and so did she.)

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Topics: email, fundraising, investors, Raising Money, Startup Life

What Shark Tank Gets Wrong: Valuation

Posted by David Wadler on Oct 4, 2016 3:05:45 PM

Every week, my DVR records the latest episode of Shark Tank. And every week, when I’m done watching it, I wonder why I continue to do so. The show is not without its merits —  it’s compelling television. However, aspiring entrepreneurs whose views on business are formed largely through “Shark Tank University” are going to be ill-prepared to succeed. Tempted as I am to clickbait you with “The Five Things Shark Tank Gets Wrong,” I’m going to focus on one thing at a time. In this article, we’re going to take a look at what is likely the most contentious subject on every episode: valuation.

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Topics: entrepreurship, Startup Life, valuation

Is That Gastroenteritis or Am I Starting a New Business?

Posted by David Wadler on Sep 22, 2016 2:50:15 PM

I had forgotten the feeling.

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Topics: RFP, Startup Life